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The Bon-Ton Stores, Inc. "Give Joy(SM)" Holiday Campaign Provides a Daily Cadence of Value for Its Customers (Business Wire via Yahoo! Finance)
YORK, Pa.----The Bon-Ton Stores, Inc. announced today the launch of its integrated holiday marketing campaign that gives shoppers many reasons to be joyful this holiday season with an abundance of value-driven promotions. New mass-mail rules require more-frequent database scrubs (Crain's Detroit Business)
New postal regulations that take effect Nov. 23 will require companies that do first-class mass mailings to and#x201C;cleanand#x201D; their databases more frequently and will expand the requirement to standard mail and other categories.
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